The truth about AI in real estate (according to agents)
Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them....
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The open market broke. Here’s what comes next
The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes....
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That guy who sold his house with ChatGPT should be a warning sign for real estate agents
Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes....
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Is your brand message clear? A 30-minute audit to find out
Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best....
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REMAX settles buyer commission lawsuit for $8.5M
The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month....
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CMLS slams ‘false narrative’ as coming-soon partnerships spread
The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction....
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The ‘secret profit’ trap agents don’t realize they’re walking into
“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences....
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Mastering organization: The key to strengthening your bottom line
Jonathan Spears shares why organization is one of the most powerful and often overlooked drivers of real estate business growth....
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Zillow adds 24 more brokerages to pre-market listings partnership
The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29....
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Zillow goes ‘AI mode’ with new home search assistant
Zillow has released AI mode, a new search assistant that answers buyers' and renters' listing and market questions. ...
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